Rep. Carol Miller, U.S. Representative for West Virginia 1st District | Official U.S. House headshot
Rep. Carol Miller, U.S. Representative for West Virginia 1st District | Official U.S. House headshot
Congresswoman Carol Miller (R-WV) has called on CBS Entertainment Group and Paramount Global to refrain from airing any advertisements from Chinese shopping company Temu during the live broadcast of Super Bowl LVIII. Miller's letter to the CEOs highlights the noncompliance of Temu and its sister company Pinduoduo with U.S. laws prohibiting illicit products from entering the market. She also raises concerns about Temu's use of forced labor in the production of its products.
In the letter, Miller emphasizes the significance of the Super Bowl as a global event that inspires people of all backgrounds. She states, "It is because of our love of this great American tradition that we write to you about the infiltration of a Chinese company of concern." Miller points out that Temu had used last year's Super Bowl advertisements to reach millions of Americans when the company was relatively unknown in the market.
Drawing attention to Temu's violation of the Uyghur Forced Labor Prevention Act, Miller refers to the House Select Committee on the Chinese Community Party's findings of noncompliance by the company. She states, "This all but guarantees that shipments from Temu containing products made with forced labor are entering the United States on a regular basis, in violation of the UFLPA."
Miller also highlights the involvement of Temu's parent company, PDD Holdings, in trademark counterfeiting and copyright piracy through its subsidiary company Pindoudou. She mentions that Pindoudou has been included on the Office of the United States Trade Representative's Notorious Markets List for the sixth consecutive year.
In light of these concerns and the disregard for U.S. laws demonstrated by Temu, Pindoudou, and PDD Holdings, Miller requests that CBS and Paramount Global not air any advertisements from these companies during the broadcast of Super Bowl LVIII. She argues that allowing these commercials to air would be a victory for the Chinese Communist Party against the United States.
The letter was co-signed by several other representatives, including Byron Donalds (R-FL), Jim Banks (R-IN), Nicole Maliotakis (R-NY), Christopher H. Smith (R-NJ), Pete Stauber (R-MN), Ronny L. Jackson (R-TX), Michelle Steel (R-CA), Beth Van Duyne (R-TX), James R. Baird (R-IN), and Mike Carey (R-OH).
Congresswoman Miller's call to reject CCP-backed ads during Super Bowl LVIII highlights the concerns over Temu's noncompliance with U.S. laws and the use of forced labor in its products. The letter urges CBS and Paramount Global to prioritize the rule of law and protect American consumers from supporting companies linked to the Chinese Communist Party.